About STRONG Interest Inventory

What is the Strong Interest Inventory?

Strong Interest Inventory is a career coaching tool that aims to identify potential options and avenues for future career development, mapping a person’s declared interests against a large number of possible occupations. It also gives hints and tips about a person’s preferred working style, equipping them to assess how well they might fit with a particular organisational culture.

How does this tool improve my work?

For over 80 years, the Strong Interest Inventory has provided time-tested,
research-validated insights to help individuals in their search for a rich,
fulfilling career. The Strong can be a valuable tool for helping individuals to
identify their interests, enabling them to:

  • Achieve satisfaction in work
  • Identify career options consistent with an individual’s interests
  • Learn about preferences for leadership, risk-taking, and teamwork
  • Decide on a focus for the future
  • Support an individual’s career exploration at various stages in of life

How can I use the instrument?

This tool works best in:

  • Development
  • Career planning
  • Career guidance
  • Outplacement

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